About Gr1 Media

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Deb Pearce is the face of Gr1 Media. She has worked within the horse racing industry, both in Australia and internationally, for 11 years and has been a communications specialist for the wine industry for the past 9 years. Deb has a formal pathway having being awarded a Diploma in Media and Communications (Distinction).  

Whilst wine and thoroughbreds may seem, at first, to be a curious mix, Deb believes they have many similarities. Both are subject to nature, and breeding a racehorse is not dissimilar to blending a wine or having a good vintage—the objective being to get the right mix and environment for success. Both are also powered by big dreams that are high-risk and can generate the most extraordinary highs and lows.

Deb has experienced all of this in the thoroughbred industry having worked as a trackrider, trainer’s representative, travelling foreperson, racing secretary and an amateur jockey in England, Ireland, France, the USA and Australia for World-renown racehorse trainers.

She has also enjoyed success as a racehorse owner. She has been a part-owner of several horses—all won multiple races. Her horses had success at all levels, including Group wins. She has also retained one of her mares for a breeding venture.

Understanding of all facets of the racing industry is an important advantage to be able to communicate effectively and work within it, and Deb has a rare breadth of experience few have.

She understands what her clients go through every day and what it takes to be successful.