About Gr1 Media - Horse Racing Communications

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Deb Pearce is the face of Gr1 Media and a seasoned communications specialist with extensive experience in the thoroughbred industry. With 11 years in the horse racing sector, both in Australia and internationally, she has also dedicated over a decade to the wine industry's communications. Deb has pursued a formal education, earning a Diploma in Media and Communications (Distinction) and accredited certifications in Digital Marketing Strategies and Digital Marketing Campaigns from RMIT Melbourne.  

While at first glance, wine and thoroughbreds may seem an unusual combination, Deb sees many parallels between the two. Both are influenced by nature, and the process of breeding a racehorse is quite similar to blending a fine wine or achieving a successful vintage—each requires the right mix and environment for success. Both industries are driven by lofty ambitions, which can lead to remarkable highs and challenging lows.  

Deb's rich experience in the thoroughbred industry includes roles as a trackrider, trainer’s representative, travelling foreperson, racing secretary, and amateur jockey across England, Ireland, France, the USA, and Australia for world-renowned racehorse trainers. She has also enjoyed success as a racehorse owner, being part of several winning horses that have achieved multiple race victories, including Group wins. Additionally, she has retained one of her mares for a breeding venture.  

Deb's comprehensive understanding of all facets of the racing industry provides her with a unique advantage, allowing her to communicate effectively and operate within it—an experience that few others possess. Leveraging her wealth of knowledge, Gr1 Media has been serving the horse racing industry since 2023. Deb understands the daily challenges her clients face and knows what it takes to succeed.